wedding planer swot analysis - 1160 Words

SWOT Analysis of MAYLOS, Luxury Wedding Planner SWOT analysis is a structured planning method used to evaluate the Strengths, Weaknesses which are internal factors of a company, and Opportunities, and Threats which are external factors, is a critical exercise for any business. For a wedding planner, this approach can help analyze current operations, identify areas of opportunity and compete effectively against other local wedding planners. A SWOT analysis helps to organize advertising objectives and tactics to build a strategy that has a high level of impact.Each year thousands of men and women get married. When getting married, couples basically have two main planning options. They can either plan their own wedding or they can†¦show more content†¦For example, if outdoor weddings are becoming more popular in your area, and you have vast experience in planning these events, an array of outdoor wedding venues you work with, or numerous wedding props suitable for an outdoor event, this could be an opportunity for your busin ess to grow. By identifying an opportunity in the marketplace, you can exploit that opening by gearing your messages towards that target market. ï‚ · We can create strategic relationships hotel sales managers, catering managers, and banquet facility managers. Thanks to these strategic relationships we will sustain long term growth. ï‚ · We can generate positive cash flow after the first several weddings. ï‚ · For a better yield, we can outsource wedding planner services to trusted partners. ï‚ · The price for someone who wants to start up a wedding planner business is about ten thousand euros, so is not very expensive to start this type of business. ï‚ · As a consultant, we do not need to purchase a great deal of inventory or have items in stock to show potential clients. ï‚ · With the approval of same-sex marriage in France since May 2013, there is a fast-growing marketplace that we have to conquer. Threats Threats differ from weaknesses in that a weakness is generally internal and a threat is external. For example, if there is proprietary wedding planning software that